Grace Clay Co

Behind the Application

Being a start-up earring brand, one of the most important applications to be made would be a banner and icon for Etsy, where they are primarily sold. The second important piece of collateral to be made was the card that the earring would be mounted onto for sale.

Behind the logo

The logo was to have more organic shapes and lines to reflect the soft feminine look of the jewelry and to reflect some of the owner's personality.

Services: Branding

Grace owns a small business making clay earrings and wanted a logo that can be used on packaging and any business accounts to have a united look across all platforms to be more professional.

Behind the Company

Grace owns a small business making clay earrings and wanted a logo that can be used on packaging and any business accounts to have a united look across all platforms to be more professional.

Behind the Company

Behind the packaging

Branded packaging was discussed as well so their honey and beeswax products would have a more professional look. Other people seeing the branded packaging would be a free “extra” method of advertising as well.

Inspiration

After talking with the client about what feel she wanted the branding to have, I put together some images, including the ones to the left. After the client confirmed this was the direction she wanted me to go, I got to work sketching and ideating.

After putting together the mood board, I picked out more specific colors for the brand that reflected the soft feminine feel that I set out to make. The Bree Serif Light font was customized to be more cohesive with the logo by adding elements of the logo. For example, changing the bottom terminals (or ends of the letters) on the uppercase G and C to be reminiscent of the ribbon shape in the logo. Then, a circle was added to the upper terminals on the lower case A, R, and C as well as the descender (the dangly bit on the bottom) of the lower case Y to match the center of the flower in the logo.

Color Palette & Typefaces

Head over to the services page to see which package would best suit your needs

-Noreen H:
Premier Miniature Schnauzers

"I used Ayanna to build my website, and she did what I wanted. She was there for me when I needed help. She is there for you if you have questions and for support. I really enjoyed working with Ayanna. She's always there for you. "

-Katy cordrey: internship mentor at meadow outdoor advertising

Ayanna completed an educational internship under my supervision. She is a competent designer, intelligent, and intellectually curious. Her willingness to learn and adjust to new situations made her stand out and a joy to work with. No matter the graphic design need, Ayanna will be a team asset. She is self-motivated, looks for the big picture without missing the details, is considerate of team members' time, and works to deadlines very well. I can enthusiastically recommend her for employment and would not hesitate to hire her if I had an open position.

-DInora trejo: the gorge e-bike adventure rentals

Miss, Ayanna did an excellent work for me, designing a logo, website and setting me up with square among other material. Miss Ayanna was great to work with from star to finished . She is very professional and I highly recommend her.

-Grace W: Grace Clay Co

Ayanna was so great to work with! I explained my vision with her and she gave me exactly what I was looking for. She allowed me to choose from several options before finalizing my logo. And she set me up with a print shop for business cards and earring cards. She made the process incredibly easy.

- Levi l: wedding invite design

We really appreciated how she executed our design and the communication throughout. We struggled at times to know how to word what we had envisioned but she was able to ask good follow up questions that left us all satisfied.