Behind the applications
Behind the logo
A sleek mark was paired with the calligraphic font to create a fusion of the past and present. The restaurant's specialties were pizza and pasta, so the icon was built by fusing those specialties together.
Services: Branding
Every restaurant needs a menu so of course the logo was placed on it. Having to fit all of the dishes each with their descriptions, prices, and some images was a little tricky but the end product worked out great. Another thing a restaurant is definitely in need of are takeout boxes. For these takeout pizza boxes a two tone red pattern with the logo mark was used with the primary logo in gold to make it pop.
The story I made for this client was a fun one to create, the idea for the name actually came from my great grandfather's name Vincent. Vinny's is a family-owned restaurant that has been passed down for generations. This year the current owner is passing the restaurant down and his son. The new owner (the son) wants to update the look to make it his own without loosing the character that has gained over the many years of business.
Behind the Company
Vinny's
The story I made for this client was a fun one to create, the idea for the name actually came from my great grandfather's name Vincent. Vinny's is a family-owned restaurant that has been passed down for generations. This year the current owner is passing the restaurant down and his son. The new owner (the son) wants to update the look to make it his own without losing the character that has gained over the many years of business.
Behind the Company
Behind the Applications
Every restaurant needs a menu so of course the logo was placed on it. Having to fit all of the dishes each with their descriptions, prices, and some images was a little tricky but the end product worked out great. Another thing a restaurant is definitely in need of are takeout boxes. For these takeout pizza boxes a two tone red pattern with the logo mark was used with the primary logo in gold to make it pop.
Inspiration
The inspiration was a mixture of older classic-looking building entrances and images from more modern restaurants to represent that aspect of the brand.
The specific tones of these colors were chosen for their ability to be timeless and classy. The two tones of red were specifically chosen because they went well with the logo while being used for the pattern. This specific yellow was chosen to give enough contrast when used alongside the pattern and because it would look great when used on its own as the centerpiece. I chose to make the logo type calligraphic because it would provide a great balance with the modern logo mark while properly representing the legacy the previous owners left.
Color Palette & Typefaces