The Gorge
E-Bike Adventure

Behind the application

The All The Stops package that was chosen includes website design and some additional collateral designs. A branded website was necessary for providing customers with rental information, locations, and booking options. A brochure design was created to aid in promoting the business at events, and a tote and water bottle was designed as future merchandise options. Each item uses the logo and logo elements slightly differently than the website and brochure while staying on brand. One example is the bike spokes/sun rays on the edge of the bottle label also appear as abstract tire tracks for those who can spot it. All of these elements round out the brand and ensure that those using them get a consistent visual experience.

Behind the logo

While creating this logo, simplicity and energy were at the forefront. The lightning bolt shape works double time representing the battery aspect of the electric bike and the front section of the bike frame. Tire spokes are an iconic element to a lot of bike illustrations and in this logo they double as a sun representing energy and the nature the bike will be ridden in. 

Services: Branding

The Gorge E-Bike Adventure is a small E-Bike rental business located in the beautiful Columbia River Gorge. They provide visitors with a more interactive option to explore the Gorge and get right in the middle of nature on their bikes. They provide rentals or tours of the Mosier Twin Tunnels and Viento State Park trails.

Behind the Company

The Gorge E-Bike Adventure is a small E-Bike rental business located in the beautiful Columbia River Gorge. They provide visitors with a more interactive option to explore the Gorge and get right in the middle of nature on their bikes. They provide rentals or tours of the Mosier Twin Tunnels and Viento State Park trails.

Behind the Company

Behind the Application

The All The Stops package that was chosen includes website design and some additional collateral designs. A branded website was necessary for providing customers with rental information, locations, and booking options. A brochure design was created to aid in promoting the business at events, and a tote and water bottle was designed as future merchandise options. Each item uses the logo and logo elements slightly differently than the website and brochure while staying on brand. One example is the bike spokes/sun rays on the edge of the bottle label also appear as abstract tire tracks for those who can spot it. All of these elements round out the brand and ensure that those using them get a consistent visual experience.

Inspiration

The client provided some beautiful images to use and stylize that help lead the inspiration of the design. We wanted the brand to feel Adventurous & Refreshing, Welcoming & Warm, and Calm & Serene. These keywords were at the heart of everything created from the logo to the overall branding. After some conversation with the client we also decided the logo and branding should capture the vibrant energy of the outdoors and the power of the e-bike batteries.

This color palette reflects a clean, calm vibe with a hint of energy, capturing the warmth of being outdoors, breathing fresh air, and basking in the sun on a perfect biking day. The primary color is a strong blue, evoking a clear, tranquil sky with a touch of green from the trees. Complementing this is a warm orange, symbolizing the energy of the sun and the electric bike's battery. Both typefaces were chosen and customized for similar feelings and practicality, ensuring readability and support for Spanish text. Harsh corners were rounded to soften the look and align with the logo.

Color Palette & Typefaces

Head over to the services page to see which package would best suit your needs

-Noreen H:
Premier Miniature Schnauzers

"I used Ayanna to build my website, and she did what I wanted. She was there for me when I needed help. She is there for you if you have questions and for support. I really enjoyed working with Ayanna. She's always there for you. "

-Katy cordrey: internship mentor at meadow outdoor advertising

Ayanna completed an educational internship under my supervision. She is a competent designer, intelligent, and intellectually curious. Her willingness to learn and adjust to new situations made her stand out and a joy to work with. No matter the graphic design need, Ayanna will be a team asset. She is self-motivated, looks for the big picture without missing the details, is considerate of team members' time, and works to deadlines very well. I can enthusiastically recommend her for employment and would not hesitate to hire her if I had an open position.

-DInora trejo: the gorge e-bike adventure rentals

Miss, Ayanna did an excellent work for me, designing a logo, website and setting me up with square among other material. Miss Ayanna was great to work with from star to finished . She is very professional and I highly recommend her.

-Grace W: Grace Clay Co

Ayanna was so great to work with! I explained my vision with her and she gave me exactly what I was looking for. She allowed me to choose from several options before finalizing my logo. And she set me up with a print shop for business cards and earring cards. She made the process incredibly easy.

- Levi l: wedding invite design

We really appreciated how she executed our design and the communication throughout. We struggled at times to know how to word what we had envisioned but she was able to ask good follow up questions that left us all satisfied.